Privacy Policy

Last updated: January 2026

At Ivory Lane Apparel, your privacy matters to us. This Privacy Policy explains what information we collect when you visit our website, how we use it, and the choices you have. By using our site, you agree to the practices described below.

Who We Are

Ivory Lane Apparel is an online fashion publication that features clothing, accessories, and style guides. Some of the links on our site are affiliate links, meaning we may earn a commission when you make a purchase through a partner retailer, at no additional cost to you. We are committed to handling any information we collect responsibly and transparently.

Information We Collect

We collect a limited amount of information to operate our site, understand how visitors use it, and improve your experience. The categories of information we collect are described below.

Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:

Essential cookies — required for the website to function properly, such as remembering your cookie preferences and enabling basic navigation and security. These cookies cannot be switched off.
Analytics cookies — help us understand how visitors interact with our site by collecting anonymous or aggregated information, such as which pages are viewed most often. This allows us to improve our content and layout.
Affiliate cookies — set by our retail partners when you click an affiliate link. These cookies allow the retailer to attribute a purchase to Ivory Lane Apparel so we may receive a commission. They are governed by the privacy policies of the respective retailers.

You can manage or disable cookies at any time through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect how the site functions.

Usage Data

When you browse our site, we may automatically collect information about how you use it. This may include the pages you visit, the time and date of your visit, the time spent on each page, the links you click, and referring website addresses. This data is used in aggregate to help us understand visitor behavior and improve our content.

Device and Technical Information

We may collect technical information about the device you use to access our site, such as your browser type and version, operating system, device type, screen resolution, and general location inferred from your IP address. This information helps us ensure our site displays correctly and remains secure across different devices.

Newsletter and Email Collection

If you choose to subscribe to our newsletter, we will collect your email address. Signing up is entirely optional and requires your explicit consent. We use your email address only to send you fashion updates, style guides, product recommendations, and promotional content related to Ivory Lane Apparel.

You may withdraw your consent and unsubscribe at any time by clicking the "unsubscribe" link included in every email, or by contacting us directly. Once you unsubscribe, we will stop sending you marketing communications.

How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and secure our website
To analyze site traffic and understand how our content is used
To improve our website, products, and overall user experience
To track affiliate referrals and process associated commissions
To send newsletters and marketing communications, where you have given consent
To comply with applicable legal obligations

How We Share Your Information

We do not sell, rent, or trade your personal data to third parties. We may share limited information with trusted service providers who help us operate our site, such as analytics providers, email delivery services, and affiliate networks. These providers are only permitted to use your information to perform services on our behalf and are required to protect it.

We may also disclose information where required by law, to enforce our terms, or to protect the rights, safety, and property of Ivory Lane Apparel, our visitors, or others.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

Rights Under the GDPR (European Users)

If you are located in the European Economic Area or the United Kingdom, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data ("right to be forgotten")
Restrict or object to the processing of your data
Request a copy of your data in a portable format
Withdraw consent at any time, where processing is based on consent

We process your personal data on the lawful bases of consent, legitimate interest, and compliance with legal obligations, as applicable.

Rights Under the CCPA (California Users)

If you are a California resident, you have the right to:

Know what categories of personal information we collect and how it is used
Request access to the specific personal information we have collected about you
Request deletion of your personal information
Opt out of the sale of your personal information — note that we do not sell personal information
Not be discriminated against for exercising your privacy rights

To exercise any of these rights, please contact us using the details below. We will respond to your request within the timeframe required by applicable law.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Newsletter subscription data is kept until you unsubscribe. Analytics and usage data are typically retained in aggregated or anonymized form.

Data Security

We take reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Third-Party Links

Our site contains links to third-party websites, including affiliate retailers. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Ivory Lane Apparel
Email: privacy@ivorylaneapparel.com
Website: ivorylaneapparel.com